The Story Behind Go Sober™
GO SOBER™ started from a personal passion to help others stop the destructive cycle of alcoholism. Although the idea for an effective treatment program formalized in 2007, the story begins with our founder, Greg Hoffman’s, childhood and in the experiences of others who helped him bring his dream of real treatment to people who want to quit drinking, but can’t.
Greg, and some of the experts helping him develop the treatment program, grew up as children of alcoholics. They lived with and watched those closest to them struggle, wage war, and in the case of Greg’s father, lose the war against this devastating addiction.
More Than The Alcoholism Of Others
Greg’s personal battle with his own alcoholism challenged him to understand why it was so difficult to quit even though he desperately wanted to. Once he decided that enough was enough, Greg made numerous attempts to moderate his drinking, then quit altogether only to fail over and over. A DUI, failed relationships, lost jobs, numerous AA meetings, declining health and 30 days in residential rehab weren’t enough to break the vicious cycle.
Find A "Cure" That Really Worked
Frustrated with traditional methods, Greg’s research led him to a group of pioneering physicians offering scientifically sound but, at the time, medically unproven pharmacological intervention for treating different addictions including alcohol. Within days of treatment, Greg's preoccupation with drinking stopped completely and he was able to replace drinking with healthier reward producing behaviors which reinforced his sobriety.
What began as a personal journey to overcome alcohol addiction and reclaim joy in life became the unique and heart-driven, treatment program. GO SOBER™ treats not only the mechanism of failure but also the whole person by replacing unwanted drinking with healthy, reward-producing alternative.